Meet Featured Author: Christian Espinosa
Christian Espinosa is a speaker, coach, and trainer in the Secure methodology, helping to make the smartest people in the room the best leaders in the field. One of the ways he accomplishes this is through his book The Smartest Person in the Room: The Root Cause and New Solution for Cybersecurity, a book that hit the Amazon best seller list in 6 categories in the first week of launch.
As the CEO of a cybersecurity training and services company, Christian Espinosa understands that if the client “didn’t get it” - the company was not clearly stating
their value to the client. In his case, for his company Alpine Security, the client didn't
understand the results of a penetration test (ethical hacking) Alpine had just performed for them, meaning they didn't understand their cybersecurity risk, or how Christian’s company could help them become more secure.
This put Christian on the path to research and understand how to help himself and his staff develop better people and life skills. Christian shares with us “Ultimately, at the end of the day, the client needs to “get it” and they need to feel understood and appreciated. I knew if I didn’t facilitate this change, my company would be no different from all the other technical companies. I didn’t start my company to be like everyone else, the status quo. I want to add value to clients and improve their cybersecurity. This meant we needed to do something differently.”
Through his book, The Smartest Person in the Room: The Root Cause and New
Solution for Cybersecurity, Christian shows leaders how they can leverage the power of the smartest minds in the boardroom, using it to benefit the company as well as the individuals. Christian writes in order to help the cybersecurity industry, and help others avoid spending the time, effort, and money figuring out the answers to some of the mistakes he made in his past. He wants you to learn from his experience. And, ultimately, the book is about challenging the status quo and thinking differently.
While the book talks about cybersecurity, we love that the message is applicable across multiple industries and organizations.
As an author, Christian’s biggest challenge has been letting go and trusting that his writing is good enough. With several issues to unravel in the book, and with many topics popping up in the writing process, Christian found it easy to get stuck in a "revision trap", which he admits he almost fell into. Eventually, he realized he had to draw a line, and could see the book as a snapshot of his life, and his thoughts, at this point in time. In the future, he can apply new knowledge, along with reader feedback, to improve this book, or, perhaps, publish book number two.
For new authors, Christian recommends first determining your target audience and the top three things you want them to learn. Second, determine your "north star" - the point of the book - the main theme, and stick with that. Most importantly, he encourages those looking to write a book to stop talking about it, put a completion date on the calendar, and dedicate weekly time towards it.
Christian embraces a growth mindset and is constantly working to be a better human. His hobbies include hiking, mountaineering, and ultrarunning. He is also an Ironman triathlete. As a reader, Christian is inspired by books such as The Four Agreements by: Don Miguel Ruiz, The Big Leap by: Gay Hendricks, Can't Hurt Me: Master Your Mind and Defy the Odds by: David Goggins, and Extreme Ownership: How U.S. Navy SEALs Lead and Win by: Jocko Willink, Leif Babin
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Join the conversation!
As a leader, how are you challenging the status quo, and encouraging your employees to think differently to help themselves, and your clients?
And...as an author, what is your biggest challenge in writing your book?
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